Friday, May 29, 2020
The Recruiters Guide to Mobile Live Video
The Recruiters Guide to Mobile Live Video Mobile live streaming â" what are the benefits to companies and individual recruiters? And which tools should they use? I put these timely questions to Krishna De, who is a digital visual content marketing guru. She answered these questions and more besides. Have a listen on iTunes, SoundCloud or keep reading for a summary of our conversation. Our tip of the week is actually a book: Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future and this weekâs big shout goes out to Martin Mosler of Hager Group. Why should brands be looking at mobile live streaming and whats the opportunity? Im sure that a number of the people have been experimenting with webinar platforms. Perhaps theyve used platforms such as Ustream and Livestream in the past maybe for annual results or internal communications or sharing information about whats going on and events for their organisations. The big significant change that weve seen probably in the last 15 to 18 months is the fact that itâs now very accessible for us to do at minimal cost and also with just mobile devices. So the reason that I think that organisations need to pay attention, and many of them are already onto this, is that for a long time people have said we want to learn whats going on inside an organisation. We want to see the real people there. Thats who we trust. You know, if you look at organisation barometers such as the Edelman Trust Barometer, you know, we trust people like us versus a faceless organisation no matter what sector theyre in. Then this is the opportunity. Theres opportunities really around the fact of it makes it very accessible because its on a mobile device. That means that you can share things in a way that perhaps you wouldnt have done before. In the past you might have had to bring cameras and rigs in and audio and lighting and a professional crew. Now we can do that literally from a device that we have in our pocket provided that weve got good Wi-Fi or data connection, which also is making it very cost effective for organisations. Not only giving a different perspective of whats going on in the organisation but is also reducing costs, overheads in some cases. What is the key to success with mobile live video? The key things in terms of mobile live video or live streaming some people might call it, is that what youre doing there is that you are going to be effectively sharing what you see and what you hear around you to the audience on whatever platform theyre on. One of the key things that weve seen with mobile live video is the ability where you can have either one or multiple people at the same time and then the other thing you can look at, is actually how people interact. So in some platforms you bring people in and they can also be in the screen with you or it might be that they are commenting and then you respond to the comments. So thats why its really social. About the fact that its interactive in that way. Just in terms of a way to get started, I actually have been covering live streaming and live video for several years in terms of case studies on different platforms. What Ive seen now in terms of actually going to mobile live videos is reallyjust give you five little steps that you can think about. Before you press the start button, Im going to give you something which spells out START. S Strategic My S is for lets be strategic. Lets understand what are you trying to do in terms of using this platforms? Whats the goal that you are trying to support? Maybe theres a communications goal, maybe theres a resourcing goal, maybe theres an employer branding goal. So lets understand what that is. Like anything else that you do in communications, how does this tie back to something else? It could be very puny. You want to learn about this. You want to experiment. You want to be seen as an innovator. Thats fine as long as weve cleared up that. T Technology My second letter for you, T. T is about technology. There are a few things you need to take into consideration in terms of technology. Now you can get started with literally a mobile phone and nothing else but I would encourage you to think some things such as the lighting. So the environment that you are in, how would you make sure you get the best lighting possible? Maybe thats about the daylight that you have or maybe have to accentuate it with some other lighting. The other thing is because youre on a mobile device, your battery power. Ive seen lots of people actually fall flat because theyve actually run out of battery. The third thing you might look at there is about Wi-Fi or data. Mobile live streaming eats up a lot of data. So either go for an unlimited contract or make sure that you know what your cap is there, particularly if youre going to do long live streams. Ive seen some people do them like eight hours in terms of a mobile live stream. Others might do it just a few mi nutes. So make sure youve got sufficient data or youve got a good Wi-Fi connection because that could stop you. A Audio The third letter I have for you of course in the word START is A for audio. And people will be forgiving some visuals but theyll be less forgiving if youve got great audio. So a very simple thing that you could do is, most of you will have a headset that comes with your own ear buds with a microphone that comes with your smart phone or your smart device. Then use that because that can help you reduce the ambient sound, particularly if you are outside then youre going to have some wind buffering very often. Just simply do that. Now I do have lots and lots of resources on my website which we can talk about later if people are interested but the minimum you can get away with is just your ear buds that comes with your phone. R Rights The R for you in the letter START, is rights. Rights for me incorporate things like do you have the rights of the people and the agreement of the people to be able to actually show them in your live stream? As an example, even if you had an in-house event, a good practice would be to make sure people know that youre going to be live streaming it so if they dont want to be on camera, because that could be caught and recorded and published on all sorts of platforms afterwards, then they step out of the way. So Ive been at events where theyve said that right up front. So you make sure you stand out of the way. The same in terms of the rights to the graphics and any brand imagery youre going to share, and also the rights to music. Increasingly, Im seeing people are sharing music and if youre going to re-purpose your content particularly you need to think about that. Even if you are doing concerts, Ive spoken to a concert hall who does live streaming for a number of their events but they also have to make sure theyve got the permission of the people there involved to do that. T Test And my last letter in my word START, so weve covered strategy, weve covered technology, audio, rights. The last one is test. So before you even hit the start button, Id encourage you to test. You can do things like how am I going to title this? Have I got the right camera angle? Lets see how I am going to navigate through, perhaps you are doing a walk-through of something and also what are people looking like on camera? Whats the sound like? The other thing to remember because if youre using a smart device, youve got a front facing and a rear facing camera and that can affect the audio quality. So again, using those ear buds or using a separate microphone will also help that. So there are my five things Id look at before you even hit the start broadcast button. What are the challenges with mobile live video and where do brands get it wrong? The first thing Id say is not actually doing it, because theres so many organisations who are still not yet confident and are considering using live video where it could be a great opportunity. I know because of the work that you do, Jorgen, that very often youre talking about the employment opportunity in terms of the employer brand, employee communications, as well as other marketing elements. There are so many opportunities out there. Some organisations havent yet even considered it. The second area Id say is that they think âitâs just another platform from which we can broadcast.â Lots of people have said, No, this is like having a TV in your pocket. Id say, no its not. Ive changed my opinion. You might have even heard me say that perhaps a year ago. Its not like having a TV in your pocket because a TV in most cases is actually not interactive. I think thats the second thing is, understanding that actually people want to interact with you using one of this platforms as well. The third things Id say is just not having a compelling enough story. You wonder why people dont come in to your live broadcast, it might be because you havent promoted it but it might be because the story telling, the conversation, the things that youre sharing are not of interest. Thered be three things Id say over and above my five-point start opportunity. How can brands measure the ROI of mobile live video? Youve got to think about what you are trying to do. In the first instance, it might be about awareness. We want people to be aware. The awareness might be, âdo people even know what we stand for?â âDo people even know what our brand consists of?â I know I havent worked in corporate, very often people didnt understand the breadth of what we did and so one of the things you could do is actually just build that awareness about what your organisation stands for through live streaming. It might be you want to create more interaction and engagement. Ill give you an example. I actually did some training a little while back with a very large international organisation and I was with the recruitment team and we had a huge segment on the social media training program all about live streaming. Actually we used live streaming even in the training session for them to get feedback from an audience about what would people like to see from them in terms of the kind of content that would be useful for them to share through live streaming to tell people about their organisation? So that live stream was all about engagement and interaction and getting ideas. It may not always be, âlets look at dollars and centsâ at the end of the day (or Euros). The third thing might be around; do you want people to take action? Whats the call to action youve got during that event? Is it about more people start to talk about you but it might be very specifically your call to action is that you want people to go ahead and come over to your career site and learn more about something or download a document. Again very often people forget to think about what the call to action is. It doesnt have to be buy our product, but it could be something else that you can do. You can be really smart like in any of the social platforms by giving unique codes or unique URLs or unique phone numbers or unique email addresses so you can start to track it. Follow Krishna on Twitter @KrishnaDe.
Tuesday, May 26, 2020
Why Your Personal Brand Should Be Marketing On Google Plus - Personal Branding Blog - Stand Out In Your Career
Why Your Personal Brand Should Be Marketing On Google Plus - Personal Branding Blog - Stand Out In Your Career Over the last few years Google Plus has steadily grown into a social network used by individuals, brands, and businesses. With the recent redesign of Google Plus influence on this platform is more important than ever, especially on mobile. This is a great time for personal brands to start getting active again for increased online visibility. Is Google Plus good for branding? Social media sites like Facebook, Instagram and Twitter are still at the top of the marketing pyramid, and Google Plus has additional benefits with its integration with YouTube, niche communities, and top results in Google search. Their latest feature, Collections, allows your brand to find topics and influencers, which is great for target marketing. Unlike other social networks there is more control over what you see on Google Plus, and more room to write lengthy posts with the ability to easily connect with your audience. As your brandâs content appears on Googleâs search engine results your brand can establish your expert status with links back to your website. Here are several other benefits in building your personal brand on the new Google Plus: ⢠More focus on user interests. While many people use Google for posting content, images, and video, it is also a great platform to find and connect with those who share similar interests. Groups have become prolific here, and now Collections can pull information directly from your Circles and help your brand narrow down what interests you and your audience the most. ⢠Large mobile reach. Google has made a lot of improvements to the look and speed of its platform on mobile devices. This opens the door of opportunity to connect with a growing network of users who are mostly using their smartphones and tablets to find information and communicate on social media. ⢠Improved search and hashtags. Another great feature on the new Google Plus is the improved search and hashtag functions. Much like Facebook Graph, the network will help provide your brand with precise results and suggestions, with simple hashtag entry. ⢠Share content based on user interests. It is important to target the right audience who is interested in what your brand has to offer. With Collections and groups on Google Plus you can eliminate wasted views and increase comments, plus ones and shares. The updated design and functionality of Google Plus enables brands to reach more users with a focused approach through topics, Collections, and targeted content. Itâs time to get back on board with this growing social network and start increasing your visibility.
Friday, May 22, 2020
Top Twitter Tools to Tweet Talent Today
Top Twitter Tools to Tweet Talent Today Do you want to manage your Twitter efficiently? Certainly everyone wants to build a large audience on the social network. If theres no-one listening to you moaning about the extortionate prices of Chicken McNuggets at 2am, what is the purpose of Twitter?! Thankfully, with the help of these three essential tools, managing and building an audience whilst operating Twitter is easier than ever. Behold: TweetDeck TweetDeck is the most popular Twitter application, with 23% market share. Tweetdeck can be used either within a browser, as a Google Chrome app or a desktop app. Tweetdeck allows you to track in real-time Twitter and filter updates using custom timelines. Displayed as columns, custom timelines allow you to cut irrelevant tweets, follow particular hashtags, trending topics or even lists. You can also track a single users received or sent tweets. Timelines can be filtered to just include images, or contain or exclude specific words and terms. You can track a URL being shared, then filter the results to the highest amount of retweets, or specifically which verified users promoted the tweet. The filtering options are endless. The ability to manage multiple accounts from within Tweetdeck is extremely useful for engaging with various audiences quickly and efficiently. Thats personally my favourite feature of Tweetdeck. Whilst Id recommend Tweetdeck to users that want to take the social network seriously, the columned nature of the application is somewhat overwhelming with information. When actively using Tweetdeck, its hard not to feel like multiple active columns together creates tweet chaos. The singular native Twitter feed is far less overwhelming, but Tweetdecks advantage its easier to track multiple feeds at once. ManageFlitter ManageFlitter is a great way of quickly gaining followers outside of your community. The tool allows you to curate and grow your Twitter account. ManageFlitter lets you even integrate your Google Plus account with your Twitter account. Over 2.5 million Twitter users have used ManageFlitter. Using ManageFlitter, you can view a similar Twitter account followers and quickly follow their users to gain an audience with a similar interest. ManageFlitter search feature is the best part of the tool, as you can schedule tweets when most of your users are online! ManageFlitter offer free and premium accounts, premium being a slightly expensive, the Business plan priced at $49 a month. The free account at least gives you some access to cleanup daily unfollowers and some ways of growing your account, but this is an application that is truly effective once a payed subscriber. Loading times are also longer for free accounts, which is a poor restriction put on users. Tweepi Tweepi is great at managing the users you follow, getting rid of dormant followers or unappealing users fast. The application helps you analyse Twitter followers, which can help you to understand your audience. You can flush out users who you follow who dont yet follow you. You can even force maddening users to unfollow (that means you, mum). Tweetpi has the ability to extract and analyse personal data from your Twitter account, and apply that information to gain followers of a similar interest. Tweepi also allows you to analyse multiple Twitter accounts and to establish more valuable connections on Twitter. Tweepi also offers two payed packages. The $14.99 platinum membership allows you to become more efficient at managing your account. To further improve your Twitter presence, use these three apps to help raise your recruiter profile.
Monday, May 18, 2020
5 Ways to Prepare for an Interview - Personal Branding Blog - Stand Out In Your Career
5 Ways to Prepare for an Interview - Personal Branding Blog - Stand Out In Your Career Often, the reason people do or dont get a job offer rests on their ability to properly prepare for an interview. Interviewing prep does take work as does applying for a job as well as meeting with the employers. Therefore, you might as well make the time productive. Try these preparations for your next interview and you will see a huge difference during the interview as well as the feedback you receive following the meeting. 1. Take two hours and go over the website. Any ambitious employee reads their website frequently and knows the ins and outs of their employers product. Not only will a companys website tell you about their products and services, it will also inform you how they market themselves to their clients and, thus give you an idea as to how you should market yourself when interviewing with the organization. 2. Write down your career goals prior to interviewing. If we dont set firm goals for ourselves, were going to achieve a fraction of what were capable of. The best people as well as the best companies set firm goals and take the actions needed to achieve those goals. The relentless pursue their dreams even in the face of heavy adversity. 3. Write down 5 of your achievements. Often, we mull over our failures too much even though this type of thinking makes us forget about all that weve done correctly. When we can list what weve accomplished as well as the positive traits that we have, reality becomes much more lucid and we become much more confident. 4. Think of a difficulty youve overcome, write down what it was and what you learned from the situation. Companies like people who are resilient and while many of us are, many of us have a distorted perception as to the extent of our ability to bounce back. When the best managers hire, they look for applicants who have dealt with adversity and have bounced back to become even more successful. 5. Envision success. Take some time and actually envision a successful interview and the results it will bring. Go in with the attitude that you are going to get the job. Be positive. Think to yourself: What type of positive impact will getting this job bring to your career? In the End If youre going to take the time to apply and interview for a job, you might as well make the time to properly prepare for it. We must use each hour wisely and, therefore be able to set aside the necessary time to ensure that we come across as positive, forward thinking, intelligent and ambitious prospective employees. Author: Ken Sundheim is the CEO of KAS Placement, a sales headhunting firm specializing in recruiting all levels of business development, sales and sales management candidates throughout the United States. You can connect with Ken via Twitter or at his Google+ account.
Friday, May 15, 2020
5 Mistakes Which Will Get Your Resume Ignored or Deleted
5 Mistakes Which Will Get Your Resume Ignored or Deleted Your resume is a Marketing Tool, and if youâre not marketing yourself in the right way youâre not going to attract the attention you want.Some job seekers might never have had to âmarketâ themselves before, so itâs a bit of a brave new world â" but itâs one you must get to grips with.Here are 5 things which will guarantee that your resume will not end up on top of the pile.#1 â" Not Communicating ValueevalWriting an effective resume demands linguistic efficiency.Every sentence must be impactful; must communicate your core value proposition. Every word must pull its weight.Youâd be surprised how many job seekers struggle with this. When faced with the challenge of writing their resume, many professionals simply resort to listing responsibilities and hoping for the best.As I tend to say to my clients, donât be vague â" be impactful.It comes back to the central function of your resume.Its purpose is to differentiate, to communicate your unique value in a transferable way such that I can see what you could do for me.If your resume reads like a job description, youâre not making a case for your own value so much as the value of your position.evalInstead, the most effective resume frames your achievements in the context of your responsibilities.For instance, instead of writing that you were âresponsible for leading monthly global stakeholder meetingsâ write that you âbuilt thriving international supply chain by leading monthly global stakeholder meetingsâ. Think [what you achieved] by doing [responsibility].Itâs also important to take ownership over your successes, so you look proactive rather than passive.This is relatively simple: eliminate the passive voice wherever possible, and choose powerful action verbs.evalThe language you choose should be appropriate to your seniority.#2 â" Underselling your AchievementsYou include achievements to back up the value statement youâre making.They offer proof of your ability in given circumstan ces, building trust that you can deliver the same results for another company.Maybe that sounds obvious, but youâd be surprised how many people include achievements just because. Be selective over what you include, and aim for a good balance of achievements covering all the relevant competencies.Recruiters and hiring managers look to your achievements to indicate your level.If youâre not framing them in the right way, you risk looking less senior than you are.At the senior level, your achievements should be much more strategic than operational, and should demonstrate leadership and high-level commercial oversight.Weâre not done there.How you phrase your achievements is also critical. Blunt statement of fact is rarely the most impactful way to communicate. Instead, youâre looking to contextualise your achievement to make it meaningful to the reader.evalFor instance, âIncreased sales by 75% in Q3â isnât particularly meaningful. There are various ways to rethink this, but the key principle is contextualisation.Tell me what you did to achieve that result and which challenges you overcame.For example, âLed division through national sales downturn through building key manufacturing partnerships and reimagining product line, increasing sales by 75% in Q3â.#3 â" Lacking FlairYour resume shouldnât just communicate your professional responsibilities and achievements: your value is more holistic than that.Rather, a great executive resume should truly capture who you are; it should speak to your personality.evalIf it doesnât, itâs failing to deliver to itâs full potential as a marketing tool.Thatâs not to say that it should be drastically âout thereâ; in fact, itâs incredibly subtle (which makes it one of the most difficult things to get right).Itâs about the language you use, the order of the words, how your resume reads. Say I was working with two executives with an identical career background.Their final resumes should be fundamenta lly different â" because it should capture their unique personality.From the moment a recruiter skims your resume, youâve made an impression and every subsequent contact either builds on or subtracts from this initial impression.If every impression you make is consistent with the first, youâre building a strong personal brand; if itâs not, youâre undermining yourself. In other words, if the impression a recruiter gets from your resume is the same impression they get meeting you then your brand is strong, consistent and authoritative.Thatâs the importance of flair; your resume should convey accurately who you are, so you can build on that impression at interview.#4 â" Poor DesignFinding a new executive job is like playing monopoly â" you have to pass through a certain number of squares in a sequential order if you want to proceed.Well, before you even get onto the board you need a recruiter to pick up your resume and decide to read it more closely.Thatâs where design c omes in.Good resume design wonât get you hired, but poor resume design can prevent you from getting hired. The more difficult or unappealing you make it for a recruiter to read your resume, the less likely it is that they will.Itâs the 30-second rule: you have 30 seconds to make an impact, or youâre going in the reject pile.Recruiters should be able to immediately identify your point of value.The impression you give should be professional. As obvious as it sounds, your formatting is critical: pick professional fonts, and ensure your resume is well spaced and clear.Tiny font and tinier margins are intimidatingly unreadable and give the impression that youâre lazy, inept or thoughtless. None of which top the list of reasons to call.Scanability is an important principle.Recruiters need to be able to instantly ascertain your value, and including plenty of relevant keywords helps them do that.Itâs also important for SEO purposes, ensuring a recruiter plucks your resume from the ether in the first place.#5 â" Not Traversing The GapBefore our team of resume writers even start writing your resume, they invest a significant portion of time in defining âthe gapâ.This is the difference between where your resume is now, and where you need to it to be.A mindset shift is helpful here.Instead of thinking of your executive resume as backward-looking think of it as forward-looking; not a record of what youâve done but an advert for what youâre going to do.For that reason, the foundation of your executive resume should be a clear sense of direction.You need to know which roles and companies youâre targeting so you can position your resume for those roles.For instance, say youâre a Senior Marketing Manager and youâre hoping to step into a Marketing Director role.Identify the gaps in your current profile and then bridge them by emphasising the appropriate responsibilities.Oh, And One More ThingThe major takeaway should be that writing an executive resume isnât a quick process. It takes time, effort and investment to ensure youâre positioning yourself in the right way.Your resume is a forward-looking and highly targeted marketing tool; itâs personal branding collateral and should intelligently frame you in the commercial context of the roles youâre going for.Done well, your resume will open doors for you and secure interviews; then itâs up to you to keep the momentum going.
Monday, May 11, 2020
10 Apps No College Student Should Be Without
10 Apps No College Student Should Be Without If you are in college (or even high school) you realize how overwhelming it can be to keep track of everything. Wouldnt be nice if there were an app for that? Youre in luck! Thanks to the research and creative talent of The Brighton School of Business and Management, heres The Ultimate App Guide for Student Survival. (For your reference, you can find links to these apps websites below the image) The Ultimate App Guide for Student Survival [INFOGRAPHIC] Evernote For notetaking Benchprep For studying Chegg For reading Dragon Dictation For writing EasyBib For referencing iStudiez For scheduling Wolfram Alpha For calculations Studious For avoiding distractions Mint For managing finances Tinder For finding romance MeetUp For meeting up LinkedIn For career building Just Eat For a food fix (not yet available in the US) Any other apps you use to manage your college life? Let me know! And just in case, here are some posts to help you learn solid time-management strategies: How To Allocate Your Time Wisely Abraham Lincolnâs Time Management Legacy
Friday, May 8, 2020
Relocating For Work A Smart Move - CareerAlley
Relocating For Work A Smart Move - CareerAlley We may receive compensation when you click on links to products from our partners. There are many reasons why you might decide to relocate abroad for work. It could be that you have been head-hunted for the job of your dreams, and it just so happens to be located in a faraway place. Or maybe you just want a change, and youre approaching it the other way around: move first, find a job later. However it is, you will want to make sure that it is a smart move for you personally. If youve ever moved for a job, you know how many itty, bitty details are involved. Depending on how far youre goingcrossing state lines or just heading a few cities over, going abroad, or to the opposite coastyoure going to want to be as organized as possible so you keep your sanity, along with your new job. Themuse.com That means paying attention to all the little details involved in the whole process so that you can be sure you are not missing anything important or vital. In this post, we are going to guide you with some of the considerations you cant afford to ignore. Choosing Your Location This first point is important for many reasons, not least because you want to know as soon as possible where you are actually going to be moving to. This will depend on the situation at hand, of course. First of all, if you are relocating for a specific position, it is likely that you already know exactly where you will be located. This takes the choice out of it, but also a lot of the stress and worry. If all you know is that you want to relocate, but you arent sure where then you need to weigh up a few things in your mind (and with anyone who might be moving with you). Photo by Element5 Digital on Unsplash For example, what kind of culture do you generally fit in well with? Can you speak any other languages? What about weather and climate what can you handle? Its important that you think about these things first and foremost; if you are not comfortable in your new country of choice, you will not enjoy your work either. With plenty of preparation and organization; youll be able to make the move as stress-free as possible and can begin looking forward to a new beginning. Tweet This Getting The Paperwork Sorted You might well be surprised at just how much paperwork there will be when you get ready to move. As well as the standard things you need for flying over there, youll also need to research for your chosen country as to whether you need any specific temporary work permits or visas. If you do, then you will want to make sure that you get those sorted before you go. Ideally, do this as early as possible. source The process of obtaining visas can be surprisingly long, and it is worth getting it done so that you can have that peace of mind as you make the move. If you think you might need help with it, there are many people who can help you do so just look online for professionals who can assist you. Relocation Costs If youve been offered a job that entails relocation, there is an excellent chance that you will be given relocation costs for your move. Everything is up for negotiation, and you should use your offer as an opportunity to have the costs of your move covered. Typically, this would include the cost of moving belongings, looking for a new home (or apartment) and potentially com expatriate benefits (such as tax equalization and a cost of living adjustment). Take a look atThe Expert Expat: Your Guide to Successful Relocation Abroad. Build a Network Many countries and cities have support groups for expatriates. Local community groups, real estate agents, and the local library will all have information on resources for your new location. Local professional associations are also a great way to create a network of resources. Finding A Home Photo by Christian Kaindl on Unsplash You cant just think about the work itself; wherever you go, youve got to live as well. You need to make sure you have some kind of accommodation lined up before you go, otherwise, you wont feel at all comfortable when you move. In some cases, your new employer will have a temporary or permanent address for you to use, and it is worth asking them to see if that is the case. Either way, get this arranged soon and you will feel much more comfortable about your change. What's next? Ready to take action? Choose the right tools to help you build your career. Looking for related topics? Find out how to find the opportunities that help you grow your best career. Subscribe and make meaningful progress on your career. Itâs about time you focused on your career. Get Educated Contact Us Advertise Copyright 2020 CareerAlley. All Rights Reserved. Privacy Policy + Disclosure home popular resources subscribe search
Subscribe to:
Posts (Atom)